I walked into Deke’s BBQ which is down the street from where I live to pick up my customary burnt ends sandwich. “Are you the one that put something about me on the Internet,” the owner asked. “Yeah, I wrote a review about you on Yelp.” He smiled, “Thank you, I’ve had people come in from Michigan and other states because of your review.”
He gave me some free soft drinks because of the review. What can I say? Yelp works. I’ve been yelping off and on for about year. I’m crazy busy with zero time to write but I decided to start yelping because of my soft spot for the mom and pops who don’t have big ad budgets to market their services. If you don’t know what’s the big deal with Yelp, it is a site where you can find reviews on almost every restaurant and business.
In Deke’s BBQ case, the customers searched for barbecue in East Kansas City or Raytown and pulled up my 4 star review. Deke’s BBQ looks like a little house from the outside but the BBQ has big flavor. My review pulled those customers from the “big name” barbecue places in Kansas City – Gates, Smokehouse etc. into his little place on the corner.
Do you use Yelp to find restaurants, events and businesses near you? Do you “Yelp” about them?
Filed under: Marketing, Raytown, small business, Social Media, Yelp Tagged: | east kansas city, Raytown, social media, Yelp
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There are weeks that I use Yelp every single day. It is my absolute favorite place to go for both reading reviews and expressing my opinions about businesses I have been. It is extremely popular out here on the west coast, and it is good seeing it spread throughout the country.