Happy Holidays! Give The Gift of Content That’s Shared

Big brands like Subway are incorporating branded content, such as a web show, into their marketing mix. Last summer I answered an inquiry from a reality show producer looking to interview a family with an unusual family holiday tradition. I answered and forgot about it. Late September I get a call while I’m lost outside [...]

Three Free Online Marketing Tools for Your Holiday Specials

As my gift to you, I give you three free online marketing tools that you can use to market your holiday products or specials. These tools are easy to use and you can actually use them throughout the year to promote other specials. Since the holiday season is here, enjoy these free holiday marketing tools. [...]

How to Handle Negative Reviews

Yelp is a web site of independent reviews with over 61 million unique visitors during third quarter of 2011. That’s about 20 million visitors who are reading reviews on restaurants, products, hotels and much more. Yelpers have written over 22 million local reviews, according to Yelp. I witnessed the power of Yelp when I wrote [...]